How to Grow on Kick in 2025: The Complete Streamer's Guide

By StreamChat AI • January 31, 2026

Kick is the fastest-growing streaming platform, and that means opportunity. With less competition than Twitch and a platform actively promoting new streamers, 2025 is the year to establish yourself on Kick. Here's how to grow effectively.

Why Kick in 2025?

Kick offers advantages that Twitch can't match right now:

Better revenue split - 95/5 creator split vs Twitch's 50/50
Less saturation - Easier to be discovered in smaller categories
Platform promotion - Kick actively features growing creators
Community focus - Viewers are more engaged and supportive

1. Optimize Your Kick Profile

Your profile is your first impression:

Use a clear, recognizable profile picture
Write a bio that explains what you stream
Add social links for cross-platform growth
Set up your channel trailer to hook new visitors

2. Stream Consistently

Kick's algorithm rewards consistency. Pick a schedule and stick to it. Even 3 streams per week at consistent times builds an audience faster than random streaming. Viewers can't become regulars if they never know when you're live.

3. Leverage Kick's Discover Page

Kick's discover features are more accessible than Twitch's. To get featured:

Stream in categories with active viewers but fewer streamers
Use descriptive, searchable stream titles
Engage actively with chat (Kick promotes engaging streams)
Build consistent viewership - steady growth gets noticed

4. Make Chat Engagement Your Priority

Kick's culture is community-focused. Viewers expect interaction. An AI chat bot for Kick can help by:

Keeping chat active even during slow periods
Remembering regulars and greeting them personally
Maintaining engagement when you're focused on gameplay
Creating the busy chat atmosphere that attracts new viewers

StreamChat AI is one of the few AI bots with native Kick support. The free tier is perfect for growing streamers.

5. Cross-Promote on Social Media

Don't rely solely on Kick's discoverability:

Post clips on TikTok, YouTube Shorts, and Instagram Reels
Announce streams on Twitter/X
Build a Discord community for your most engaged viewers
Use Discord integration for automatic go-live notifications

6. Network with Other Kick Streamers

The Kick community is smaller and more collaborative than Twitch:

Raid other streamers after your streams
Collaborate on streams and content
Be active in other streamers' chats
Join Kick-focused Discord communities

7. Stand Out with Quality and Personality

Lower competition means your quality matters more:

Invest in decent audio (viewers tolerate bad video, not bad audio)
Develop a unique personality or niche
Be memorable - give viewers a reason to come back
Use your bot's personality to reinforce your brand

8. Take Advantage of Kick's Monetization

Kick's creator-friendly monetization means even small streamers can earn:

Enable subscriptions as soon as you're eligible
Set up kick.com/creator for your monetization dashboard
The 95/5 split means more earnings from fewer subs

The Growth Flywheel

Growth on Kick follows a pattern: Consistent streaming leads to regulars. Regulars create active chat. Active chat attracts new viewers. New viewers become regulars. The cycle continues.

Tools like AI chat bots accelerate this by making your chat feel active even early in your growth. When new viewers see conversation happening, they're more likely to join in.

Start Now

Kick is still in its growth phase. The streamers who establish themselves now will be the platform's stars as it continues to expand. Don't wait for the perfect setup - start streaming, engage your chat, and build your community.

Get started with StreamChat AI's free tier to give your Kick stream AI-powered engagement from day one.